Monday 29 April 2013

Chat application mount challenge to Facebook

Even crossing the road, on the bus, and train their smartphone screen, transfixed Commuting in Singapore, and growing their fingers like they were typed at the top of the chat application.

Sticker on the social aspects and cutesy illustrations armed with a slew of South East Asia is conceived messaging application for smartphones is changing the way people communicate around the world.

From China WeChat, Japan and South Korea from KakaoTalk from the line, a very short space of time have been able to attract hundreds of millions of users.

Having won their home market, the company's global expansion and the West more established players in the spectacular setting of a challenge is mounted.

"They are growing phenomenally fast, no one expected this to happen," said Neha Dharia from research firm Ovum.

"You would expect this to become a strong player in the market on their own, but you do not expect them to turn around so quickly."

In a sign of the importance of these applications and messaging users, the U.S. giant Google for Android devices was launched earlier this month, which is a central feature of our home software also has chat.

"Facebook has begun putting it behind only messaging, it was not part of their core products," Ms Dharia said.

Contact evolving 

Asian Chat Apps like Facebook, allowing consumers to challenge it that you want to communicate with their friends and colleagues, it is a burden.

200 million - more than the mobile phone messaging application enables users of Twitter have claimed earlier this month, which is the self-proclaimed global leader in Canada's Blackberry and mobile chat to, US-based WhatsApp, was the first popular.

The basic text instant messaging - started with. But now, this new app, users, video calls, and a deeper understanding of the game, not including shopping place where you can have a host of things.

Singapore is in a coffee shop and you see how popular these applications, and how to increase the amount of time young people spend using their might.

Students sit in groups of two or three, their textbooks open on the table. Every few minutes, the owner of a smartphone and the screen lights up, grab it and start typing away furiously.

"I'm not sleeping any time, throughout the day I'm on my phone, instant messaging," said 21-year-old Amanda.

He kept in touch with his friends in Japan and the games that come with the application in order to compete against them, line, over 140 million people have signed an application that uses claims.

The table on the next Vivienne, WeChat using a 17-year-old student from China, never.

In 2011, China's largest Internet company Tencent launched by January, it had 400 million users in the country for most of his boasts.

Vivienne's screen lights up as he unleashes a string of illustrations of emoticons.

"It's quick to express emotions with emoticons," Vivienne is a huge range of different options available for me as it looks.

Revenue Stream

These emoticons, and - lines and KakaoTalk's case - one of the largest of the stickers, many of these pro-Apps.

Stickers are involved in various activities, there are hundreds of characters to choose from. Some are well known, such as Hello Kitty, or they may be characters created specifically for this application.

"We think that there are different ways to express yourself," he started three years ago to help the Sirgoo Lee, KakaoTalk the co-chief executive says.

"The text is a method., You [more] emoticons and stickers using the images, which evolved into, you can express yourself., It's just the natural evolution of communication is."

Shintaro Tabata, executive officer of the line, users have responded to the sticker says.

"We only read the sticker on the exchange where they sometimes use the line that is the way that you see," he said.

Line of the universe, costing about $ 2, stickers Naver, South Korea's most popular search engine, which is part of the conglomerate NHN is a major source of revenue for the company.

Ocial Competition 

The chat app is available to download for free and can send messages, KakaoTalk's choice of line and mobile customers have found ways to make money from that part of their success.

But at the same time, the mobile operators, attention, and has drawn ire.

The revenue telecom companies' main source of food at one time, a rival for the mobile network service providing free use, because they are the main telecommunications company is a challenge.

"We find the majority of the SMS data services that can be used where China and the Philippines, as well as the traditional SMS-services, a drop in the market, do not see," IDC telecommunications analyst Alex Chau in Hong Kong.

According to analysts at Ovum, SMS revenue lost some $ 23bn in 2012 alone.

Another research firm on instant messaging Chat Apps for the first time this week that the proposal was overtaken traditional SMS text messages. Informa nearly 19 billion SMS messages texts compared with 17.6 billion, in 2012 I was on chat Apps.

Telecom companies have responded in different ways.

Some of the others have their own chat application, chat application while trying to force the company to pay an additional fee, are legal route. And this year, the partnership between the mobile operator and the company has more to prove.

But as far as the competition with other social networks, KakaoTalk's Mr. Lee was coy.

"One of the mobile device in a certain limited amount of time only, You KakaoTalk, line, or on Facebook or Twitter to be doing., So in that respect, I think we are competing," he said. "But we're not setting out to become the Facebook or Twitter to beat.

"The next wave of mobile communications as users continue to embrace, however, the online social interaction will have an impact on those stalwarts.

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